AI-powered CRM for roofing operators

Your AI SDR closes leads
while you're on the roof

Roof Flow replies to new leads in seconds, qualifies them, books inspections, and runs your pipeline — so your reps only talk to homeowners ready to sign.

Free to start · No credit card · Built for teams
Active Leads
248
+18% this month
Pipeline Value
$1.2M
+24% this month
Win Rate
42%
+6% this month
AI Bookings
63
+31% this month
Lead
42
Prospect
31
Approved
18
Completed
12
Invoiced
8
Closed
24
Dead
5
AI SDR · live conversation · Sarah M. — new lead from Meta
Hi Sarah! Saw you were looking at roof repairs — was it from the recent storm or general wear?
Storm last week. Some shingles came off and there's a small leak.
Got it — sounds like an insurance claim might apply. Free inspection Thursday at 2pm work?
Inspection booked · Lead moved to Prospect · Rep notified

From lead to closed in three steps

Your reps only show up when there's an appointment to run.

01

Lead lands

Website form, ad webhook, manual entry — every lead funnels into your pipeline with source attribution.

02

AI replies & qualifies

The AI SDR responds in seconds, qualifies the homeowner, and books an inspection on your calendar.

03

Crew closes

Estimate goes out from your Gmail, signed digitally, scheduled, completed. Leaderboard updates live.

Everything you need

Every tool a roofing operator needs

Built for crews that run leads, send estimates, and close deals — not for spreadsheets.

Lead pipeline

Every lead in one place with full source attribution, contact history, and stage tracking from first touch to close.

Automated Workflows

Trigger sequences when a lead enters a stage: send estimates, ping reps, fire follow-ups. Set once, run forever.

Smart Reminders

Nudges for unanswered leads, stale estimates, and upcoming inspections. Nothing slips.

Crew Calendar

Inspections, installs, and follow-ups in one view. Color-coded per rep with drag-to-reschedule.

Pipeline that ships

7-stage flow from Lead to Closed. Drag, drop, done. Every lead has a place.

Estimates that close

Material + labor math handled. Send branded PDFs, capture e-signatures, track opens.

Live Lead Map

See every active job on a map. Cluster by neighborhood. Route reps efficiently.

Native Gmail integration

Send estimates and replies from your own inbox. Conversations sync back to the lead automatically.

Company dashboard

Pipeline value, win-rate, and a live leaderboard ranking your reps by closed revenue.

Multi-rep teams

Invite reps, assign leads, and track who's closing. Owner / Admin / Member roles built in.

Webhook lead capture

Plug in Meta, Google, Zapier, or any source. Leads land in your pipeline with full attribution.

Multi-tenant secure

Every company is isolated with row-level security. Your data never touches another roofer's.

Simple pricing

Start free. Pay when you scale.

Starter
Free
Up to 50 leads
  • Pipeline & leads
  • Estimates with e-sign
  • Crew calendar
  • 1 user
POPULAR
Pro
$79/mo
Per company
  • Unlimited leads
  • AI SDR conversations
  • Automated workflows & reminders
  • Unlimited reps & users
  • Webhook lead capture (Meta, Google, Zapier)
  • Native Gmail integration
  • Priority support
Common questions

FAQ

Ready to stop chasing leads?

Set up your workspace in under 2 minutes.